When launching a new brand, most people/companies stick to the basics:
👉 Name
👉 Logo
👉 Website
👉 Tagline or Messaging
These four are able to signal the legitimacy of the brand, enough to generate awareness.
But, with a staggering amount of me-too products and services popping up in every domain, it’s hard to delight your customers or stand out by covering the basics.
This is when you need to start thinking about how your customers interact with your brand.
👉 How does someone find out about you?
👉 What makes someone buy?
👉 What makes someone recommend?
These questions can help you uncover other touchpoints that can help you build a stronger brand.
These can range from website content, media articles, newsletters, workshops, loyalty programs, unboxing experiences, product demos, user manuals, call centres and more.
Designing compelling experiences for these (often ignored) touchpoints can help you escape competition & build a better brand.
What do you think about this?
Build a better brand with Gopigraphy – Global Brand Design Studio