Over the past many years I’ve been lucky to have had the opportunity to design for some truly remarkable brands. For every single one of those projects, I’ve had to scour the internet looking for inspiration & references. And I’ve always wished it was easier to find great design work to learn from. Out of… Continue reading A Valentine’s Day Gift
Google Chrome‘s logo got a very small update & it’s not something you would notice. While it got some platform-specific enhancements (like a shadow for MacOS & gradients on Windows),what caught my attention was their reason to update its color: 𝘛𝘰 𝘳𝘦𝘥𝘶𝘤𝘦 𝘤𝘰𝘭𝘰𝘳 𝘷𝘪𝘣𝘳𝘢𝘵𝘪𝘰𝘯 & 𝘮𝘢𝘬𝘦 𝘪𝘵 𝘮𝘰𝘳𝘦 𝘢𝘤𝘤𝘦𝘴𝘴𝘪𝘣𝘭𝘦. Which leads to an interesting question:… Continue reading Google Chrome’s logo update
A few years back I got to know about Marty Neumeier in an interview by The Futur. I found his opinions & thoughts about brand building so compelling & well-thought-through that I bought a bunch of books written by him, one of which was ‘BRAND A-Z’. It’s a handy guide I refer to from time to time &… Continue reading 7 brand terms you should know
When launching a new brand, most people/companies stick to the basics:👉 Name👉 Logo👉 Website👉 Tagline or Messaging These four are able to signal the legitimacy of the brand, enough to generate awareness. But, with a staggering amount of me-too products and services popping up in every domain, it’s hard to delight your customers or stand… Continue reading Uncovering Brand Touchpoints
Why should you focus on building a brand? The answer is simple. When you build a brand you are able to👉 Attract customer pull👉 Enable quicker purchase decisions👉 Build customer loyalty A brand is a mark of quality & trust formed by your consumer’s perception of you. Building a brand will help you escape competition & leave a… Continue reading Why building a brand is important
If you are creating your brand’s identity, ensure it checks these 3 boxes: 👉 CONSISTENT: Your brand looks and feels consistent across the customer journey (awareness, consideration, action & advocacy) 👉 ADAPTABLE: Your logo, your brand elements/assets, your visual language can be adapted & resized across multiple dimensions, static & motion formats. 👉 IDENTIFIABLE: Your brand… Continue reading Check these 3 boxes to build a better brand
What is branding? At the core, branding is all about taking strategic steps to influence someone’s opinion about your business, service or product. Build a better brand with Gopigraphy – Global Brand Design Studio
2 years back I had the opportunity to work with the future of micro-mobility: Yulu With a focus on building a sustainable eco-friendly world, Yulu is the answer to a problem everyone cares about: traffic & pollution. We worked closely with their passionate & humble leader, Amit Gupta, to create a visual identity that captures their story… Continue reading Yulu Case Study is live (finally)!
About 7 years back I had the opportunity to work on the identity for a Bangalore based greek shawarma shop: Gyroshack. Founded by my college senior (& a serial entrepreneur) Vaibhav Anant, it was the first time I had worked on a food business. I am fairly surprised that even after so many years, the work… Continue reading Gyroshack Case Study Update!
There are many strategic reasons to rebrand your firm: 📌 A corporate change: If there’s been a merger, acquisition or if there are legal implications. (Like Vodafone & Idea becoming ‘Vi’ 📌 For brand expansion: If your brand is looking at expanding into other verticals (Like Dunkin’ Donuts became Dunkin’ to move away from being… Continue reading Why and when should you rebrand?