In 2021, we had the opportunity to work on the brand identity for 𝗧𝗵𝗲 𝗟𝗶𝗴𝗵𝘁𝗵𝗼𝘂𝘀𝗲 𝗙𝗮𝗿𝗺𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁.
The Lighthouse Farming Experiment is a response to the needs of the most vulnerable and marginalised communities in Uttarakhand, India. Their mission is to empower farmers from the rural areas by getting them fair prices & collaborating with them to provide them marketing & sales strategies to help them sell directly in urban spaces.
They approached us to create a brand identity & packaging solution that could help them stand out and compete in urban markets.
Our approach was to stay true to the name of the brand & create a striking visual of a lighthouse that could work across the entire product range of The Lighthouse Farming Experiment.
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