A few years back I got to know about Marty Neumeier in an interview by The Futur.
I found his opinions & thoughts about brand building so compelling & well-thought-through that I bought a bunch of books written by him, one of which was ‘BRAND A-Z’.
It’s a handy guide I refer to from time to time & here are 7 of those 1000 terms he mentions in his book.
I hope you find it informative!