If you are creating your brand’s identity, ensure it checks these 3 boxes:
👉 CONSISTENT: Your brand looks and feels consistent across the customer journey (awareness, consideration, action & advocacy)
👉 ADAPTABLE: Your logo, your brand elements/assets, your visual language can be adapted & resized across multiple dimensions, static & motion formats.
👉 IDENTIFIABLE: Your brand should feel distinct enough to be easily identified from your competitors.
Auditing your brand & fixing these can pay off in a big way to make your brand more memorable.
Build a better brand with Gopigraphy – Global Brand Design Studio