Comparing NFTs & Brands

Over the last several months, “fungible” has become a word we have heard over and over again (thanks to Web3).

It turns out that the concept of fungibility (or non-fungibility) can be applied to the world of business & brands as well.

Most products & services are fungible. A lot of companies can offer the same services.

However, brands are non-fungible. Brands are not interchangeable, they are unique.

Even when the companies provide identical (fungible) services, a brand can set them apart. What do you think about this?

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