Modeling a childhood memory

I believe I was a part of the last generation to use a floppy disk. Even with all its limitations, a state-of-the-art 3.5-inch floppy disk with a massive 1.44MB storage capacity, was “enough” back then. I remember one of the first awards I ever won was for a PPT I made for a school competition.… Continue reading Modeling a childhood memory

Comparing NFTs & Brands

Over the last several months, “fungible” has become a word we have heard over and over again (thanks to Web3). It turns out that the concept of fungibility (or non-fungibility) can be applied to the world of business & brands as well. Most products & services are fungible. A lot of companies can offer the… Continue reading Comparing NFTs & Brands

Form & Functionality

“Design is not how it looks like, but how it works” I have heard this misquoted argument many times.Often to justify poor aesthetics. And I don’t completely agree. Here’s why: Of course, the design has to be functional.It has to serve a purpose. It has to👉 get someone to complete a task👉 or increase some… Continue reading Form & Functionality

Grofers rebrands to BlinkIt

I believe the first time I heard of Grofers, “hyper-local” was the latest buzzword in town, competing with the likes of BigBasket, for grocery delivery. 8 years later, not much has changed except it’s Blinkit (formerly Grofers) now & the new buzzword is “Q-commerce”. In light of their rebrand, I wrote an opinion piece about this where… Continue reading Grofers rebrands to BlinkIt

Facebook becomes Meta

It’s been a while since I’ve posted, but I couldn’t help but write about Facebook’s rebrand to become Meta. It’s not the first time Facebook has attempted a rebrand. In fact in 2019, they had rebranded to separate the parent company from the product while telling their users (on Whatsapp, Instagram and their other products)… Continue reading Facebook becomes Meta

Your actions & your life

“If you are willing to do only what’s easy, life will be hard. But if you are willing to do what’s hard, life will be easy.” – T.Harv Eker This statement has been a guiding star for most of my life. As a ongoing practise, each time I feel like I’ve entered the comfort zone, I consciously try and work my way out of it. And without a… Continue reading Your actions & your life

Xiaomi changes their logo

Xiaomi changed their logo & memes have already started to flood the internet. It seems like an extremely simple change, one which most of us won’t even realise. I decided to investigate & wrote a small opinion piece putting together my thoughts which you can read here:

Reckitt rebrands after 7 years!

Reckitt Benckiser is the parent company to many notable everyday consumer brands like Dettol, Strepsils & Airwick to name a few. March 2021 saw Reckitt rebrand after 7 years to announce its purpose-led strategy for sustainable growth. I wrote a small opinion piece on it, which you can read here: