Do you really need to build a brand?
Whether you do it intentionally or choose not to, your customers will always have a perception of your business.
In fact, everything you do, right from picking up the phone when a prospect calls you to how you resolve conflicts has an impact on your brand.
A brand is, in fact, not the logo or even your product, it’s the gut feeling someone has about your business. A brand exists inside the minds of your customer.
And, to a large extent you can influence how people think about your business. With deliberate efforts in narrowing down your focus on what resonates deeply with you, your employees & customers, you can improve your brand’s presence.
Last month Shefali spent a lot of time researching this subject to write a killer resource that contains everything you need to know about this. It’s so good & detailed, you would want to bookmark this one!
Click on the link to read more about it!