I believe the first time I heard of Grofers, “hyper-local” was the latest buzzword in town, competing with the likes of BigBasket, for grocery delivery.
8 years later, not much has changed except it’s Blinkit (formerly Grofers) now & the new buzzword is “Q-commerce”.
In light of their rebrand, I wrote an opinion piece about this where you can read more about this change.
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