Grofers rebrands to BlinkIt

I believe the first time I heard of Grofers, “hyper-local” was the latest buzzword in town, competing with the likes of BigBasket, for grocery delivery.

8 years later, not much has changed except it’s Blinkit (formerly Grofers) now & the new buzzword is “Q-commerce”.

In light of their rebrand, I wrote an opinion piece about this where you can read more about this change.

No alternative text description for this image

Build a better brand with Gopigraphy – Global Brand Design Studio

Leave a comment

Your email address will not be published.