Using gradients in your logo

Should you have a gradient In your logo?

If you ask me, I’d say it’s a personal preference.

But gradients have been in trend since 2018 & brands have slowly started warming up to the idea of using them in their brand logos which have a much longer shelf life.

Sometime back when I proposed a gradient logo for one of my clients, they weren’t sure if they should go for that route.
That’s when I started researching brands that use gradient logos & those who don’t so that they could make an informed decision.

They eventually settled on the gradient version of the logo, and I decided to share this list of 16 famous brands that use gradients in their logos with you!

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