What is a visual identity system?

“But all I need is a logo, Arun”

I have had prospect customers tell me this, and I usually take them through a deck showcasing why it’s not just a logo that they need, and why they should consider building a visual identity system.

At the end of the call, most of them see value in creating an identity system.

So, I thought of sharing this with you all in the hope that you find it useful.

As a business owner this could help you define a better brief when you approach a graphic designer/agency.

Or if you are a designer, this could help you educate your clients on why they need more than a logo to build a stronger brand.


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