Why you need a strong visual brand identity

Why do you need a strong visual brand identity for your brand?
The primary reason is identification.

When I talk to most small brands (and many big brands too) they think of a logo as the only piece of visual identity they need. On the contrary, when you look at big successful brands, that’s often not the case.

When you see a white wavy ribbon on red, you immediately think of Coca-Cola. When you see chocolate dripping from 2 glasses on a purple background, you can only think of Cadbury.

Even when these brands don’t use their name or logo, you can still recognize them! That’s how powerful a visual identity can be for your brand.

Having a strong identity can help:
a) brands gain a competitive advantage in a crowded marketplace
b) improve brand recognition & recall
c) remain consistent across different forms of media

Build a better brand with Gopigraphy – Brand Design Studio

Leave a comment

Your email address will not be published.