Can you influence your consumers by using colors?
To quite an extent: yes!
It’s no secret that colors have the ability to impact & enhance emotions. Colours can also influence what your consumers think & feel about your brand!
While working on brand identity projects, I find myself scouring the internet to find resources to refer to so that I don’t propose something that contradicts the brand’s personality. And very often I don’t find all this information in one place.
So I decided to make a blog post to gather this information together. In this latest blog post, I share:
a) What different colours convey
b) What to avoid
c) What brands use these colors