Author: Arun Gopidas

Google Chrome‘s logo got a very small update & it’s not something you would notice. While it got some platform-specific enhancements (like a shadow for MacOS & gradients on Windows),what caught my attention was their reason to update its color: 𝘛𝘰 𝘳𝘦𝘥𝘶𝘤𝘦 𝘤𝘰𝘭𝘰𝘳 𝘷𝘪𝘣𝘳𝘢𝘵𝘪𝘰𝘯 & 𝘮𝘢𝘬𝘦 𝘪𝘵 𝘮𝘰𝘳𝘦 𝘢𝘤𝘤𝘦𝘴𝘴𝘪𝘣𝘭𝘦. Which leads to an interesting question:… Continue reading Google Chrome’s logo update

A few years back I got to know about Marty Neumeier in an interview by The Futur. I found his opinions & thoughts about brand building so compelling & well-thought-through that I bought a bunch of books written by him, one of which was ‘BRAND A-Z’. It’s a handy guide I refer to from time to time &… Continue reading 7 brand terms you should know

When launching a new brand, most people/companies stick to the basics:👉 Name👉 Logo👉 Website👉 Tagline or Messaging These four are able to signal the legitimacy of the brand, enough to generate awareness. But, with a staggering amount of me-too products and services popping up in every domain, it’s hard to delight your customers or stand… Continue reading Uncovering Brand Touchpoints

Why should you focus on building a brand? The answer is simple. When you build a brand you are able to👉 Attract customer pull👉 Enable quicker purchase decisions👉 Build customer loyalty A brand is a mark of quality & trust formed by your consumer’s perception of you.  Building a brand will help you escape competition & leave a… Continue reading Why building a brand is important