There are many strategic reasons to rebrand your firm:
📌 A corporate change: If there’s been a merger, acquisition or if there are legal implications. (Like Vodafone & Idea becoming ‘Vi’
📌 For brand expansion: If your brand is looking at expanding into other verticals (Like Dunkin’ Donuts became Dunkin’ to move away from being synonymous with just selling donuts)
📌 Realignment: If there’s been an organisational realignment (Like Alphabet becoming the parent firm for Google)
📌 To Streamline: If your branding & marketing efforts have been given priority in the past, a cohesive rebrand can help you present a singular vision of your business. (Like Airbnb’s rebrand)
📌 The Last Strand: If your business is declining, a rebrand can be used as a final chance to regain market share.(Like Apple’s Think Different)
So, if you are going through any of these at your firm, you should consider a rebrand.
A few months back Shefali spent a lot of time consolidating all these thoughts & researching this subject to write an in-depth blog about the same.
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