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Category: Brand Identity Design
Burger King & McDonalds Rebrand
February of 2021 saw some massive changes to rival brands McDonalds & Burger King. Jones Knowles Ritche led the rebrand for Burger King while McDonalds was led by Pearlfisher, and both brands seem to have taken cues from their past. While both play with bold colors & expressive visual systems, there’s a distinct style and… Continue reading Burger King & McDonalds Rebrand
Launching my second studio: Gopigraphy
It was scary yet exciting to start again. Around a year and a half back I started my second design studio, Gopigraphy Inc. While I didn’t expect to have clients come knocking down my door, the pandemic posed problems I couldn’t even anticipate.Work became scarce, projects got paused, but the focus was simple: Create simple… Continue reading Launching my second studio: Gopigraphy
Amazon changes their app icon
Did you know Amazon changed their app icon? Well, this isn’t the first time Amazon changed their logo or app icon. In fact the company which started in 1994 didn’t get the beloved “smile” logo until 2000. In 2021 Amazon updated it’s app icon and faced a lot of backlash causing the design team to… Continue reading Amazon changes their app icon
Myntra Logo Change
Myntra just changed their logo, and I didn’t see that coming. It’s such a minor change, that I was honestly puzzled when I couldn’t even understand what changed about the logo. I felt this was an attempt to stay updated with the latest neumorphism trend, but that really wasn’t the case. I wrote a small… Continue reading Myntra Logo Change
What is a visual identity system?
“But all I need is a logo, Arun” I have had prospect customers tell me this, and I usually take them through a deck showcasing why it’s not just a logo that they need, and why they should consider building a visual identity system. At the end of the call, most of them see value… Continue reading What is a visual identity system?
New Case Study
Client: Bharathi HomesSector: Real EstateBrief: Re-Branding In 2019, I worked on the brand identity for Bharathi Homes, a real estate player based out of Chennai. The attempt was to create an icon and visual language for the brand that could clearly communicate the brand beliefs and values. Know more about the client work here: Client: Bharathi HomesSector: #RealEstateBrief: #ReBranding In 2019,… Continue reading New Case Study
Case Study: Fedo
I’ve been postponing this task for a while now, but finally got some time to start moving my work onto my website. Here’s a project I worked on in 2017 and is pretty close to my heart. It was one of the first projects I worked on that got nominated for an award. Check it… Continue reading Case Study: Fedo
New Case Study: The Art Tribe
Client: The Art TribeSector: Tshirt ManufacturerBrief: Branding In late 2018, I got the opportunity to work on the visual identity for a tshirt brand. The form of the logo is inspired from tribal designs, which carries forward into the design system and the patterns as well. This gave rise to a very dynamic system, which can evolve as per the… Continue reading New Case Study: The Art Tribe
Speaking as a keynote speaker
My second gig as a keynote speaker at the DesignTech event organised by Fame Technologies. Thank you Fame Technologies for having me over. To anyone who attended, thanks for being an amazing audience.