I’ve always secretly wished I could get to design for a restaurant. The scope of creative work has always fascinated me. A few months back I had the opportunity to learn Branding for Food from Douglas Riccardi. I picked up one of my favourite restaurants when I grew up as the restaurant to rebrand: QDs in… Continue reading Branding QD (Personal Project)
Category: Design
Branding Transcend Global Group
About a year back we had the opportunity to work with another firm in the US: Transcend Global Group. They help businesses with international expansion. We came up with an extremely simple system to depict the growth clients could expect by engaging with them. This was then expanded to cover all the brand touchpoints to… Continue reading Branding Transcend Global Group
New Case Study: Lighthouse Farming Experiment
In 2021, we had the opportunity to work on the brand identity for ๐ง๐ต๐ฒ ๐๐ถ๐ด๐ต๐๐ต๐ผ๐๐๐ฒ ๐๐ฎ๐ฟ๐บ๐ถ๐ป๐ด ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐บ๐ฒ๐ป๐. The Lighthouse Farming Experiment is a response to the needs of the most vulnerable and marginalised communities in Uttarakhand, India. Their mission is to empower farmers from the rural areas by getting them fair prices & collaborating with… Continue reading New Case Study: Lighthouse Farming Experiment
In Conversation with Abhishek Mishra
In 2015 when I was working at TaxiForSure, I metย Abhishek Mishra.He was undoubtedly the best boss I ever had and the most knowledgeable marketing person I know today. Around six months back I asked him to come on my podcast and he was kind enough to accept. In this episode he shares some valuable insights on… Continue reading In Conversation with Abhishek Mishra
Newsletter Issue #5 teaser
For a long period of my life, I had failed to create work that I truly loved. Most of my “fresh ideas” would be brutally rejected without any explanations.And, after a lot of rejections, I was forced to introspect. I realised, even before I would meet or talk to my clients, I was already solving… Continue reading Newsletter Issue #5 teaser
New Case Study: Growing Goodness
Around a year back the founder of Growing Goodness reached out to us to bring her brand to life. Having worked with us before, she trusted our taste and gave us complete creative control over how we wanted to visualise this brand. We were more than excited to work on this brand because of the… Continue reading New Case Study: Growing Goodness
New Case Study: Neocraft Digital
About a year back I had the opportunity to work on the brand identity for Neocraft Digital, a full service agency in the US. Neocraft was formed with a focus on helping their clients navigate the digital world. This brand narrative is reflected in their dynamic logo that’s formed by the combination of their brand… Continue reading New Case Study: Neocraft Digital
6 Reasons to rebrand
Should you rebrand your business? It can be a tempting idea for a marketeer, graphic designer or consultant to push for a rebrand (I am guilty of this too ๐ ). However, rebrands are often complicated, take time and carry the risk of diluting your brand unless undertaken with a strategic rationale. So, here are… Continue reading 6 Reasons to rebrand
Why you need a strong visual brand identity
Why do you need a strong visual brand identity for your brand?The primary reason is identification. When I talk to most small brands (and many big brands too) they think of a logo as the only piece of visual identity they need. On the contrary, when you look at big successful brands, that’s often not… Continue reading Why you need a strong visual brand identity
Newsletter Issue #4: Critique vs Criticism Promo
How do you get your team to do great work? The answer lies in how you react to the work. There are two routes most people take: Critique or Criticism. Criticism is about judgement & finding flaws: “This looks exactly like what you made last time”“You call yourself a designer? I could have done this… Continue reading Newsletter Issue #4: Critique vs Criticism Promo