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Category: Design
Burger King & McDonalds Rebrand
February of 2021 saw some massive changes to rival brands McDonalds & Burger King. Jones Knowles Ritche led the rebrand for Burger King while McDonalds was led by Pearlfisher, and both brands seem to have taken cues from their past. While both play with bold colors & expressive visual systems, there’s a distinct style and… Continue reading Burger King & McDonalds Rebrand
Launching my second studio: Gopigraphy
It was scary yet exciting to start again. Around a year and a half back I started my second design studio, Gopigraphy Inc. While I didn’t expect to have clients come knocking down my door, the pandemic posed problems I couldn’t even anticipate.Work became scarce, projects got paused, but the focus was simple: Create simple… Continue reading Launching my second studio: Gopigraphy
Amazon changes their app icon
Did you know Amazon changed their app icon? Well, this isn’t the first time Amazon changed their logo or app icon. In fact the company which started in 1994 didn’t get the beloved “smile” logo until 2000. In 2021 Amazon updated it’s app icon and faced a lot of backlash causing the design team to… Continue reading Amazon changes their app icon
New blog update: 7 free alternatives to helvetica
Helvetica is perhaps the most popular #typeface in the world. Every graphicdesigner swears by it, and you can’t go wrong with it. Designed in 1957 by Max Miedinger, it’s a surprisingly good fit for most design projects. However, it’s not cheap and each weight can cost you €45. So, here’s a list of 7 alternatives… Continue reading New blog update: 7 free alternatives to helvetica
Myntra Logo Change
Myntra just changed their logo, and I didn’t see that coming. It’s such a minor change, that I was honestly puzzled when I couldn’t even understand what changed about the logo. I felt this was an attempt to stay updated with the latest neumorphism trend, but that really wasn’t the case. I wrote a small… Continue reading Myntra Logo Change
Myntra changes their logo
Myntra just changed their logo, and I didn’t see that coming. It’s such a minor change, that I was honestly puzzled when I couldn’t even understand what changed about the logo. I felt this was an attempt to stay updated with the latest neumorphism trend, but that really wasn’t the case. I wrote a small… Continue reading Myntra changes their logo
In Conversation with Rahul Suresh
I am so excited to share with you all the latest episode of In Conversation with Creatives! In this episode Rahul Suresh joins me to talk about Consumer Insights. He’s a graduate from NIFT and MICA, and has worked with brands like Madura Fashion & Lifestyle, Future Group, Cognizant and currently works for a US based retail… Continue reading In Conversation with Rahul Suresh
What is a visual identity system?
“But all I need is a logo, Arun” I have had prospect customers tell me this, and I usually take them through a deck showcasing why it’s not just a logo that they need, and why they should consider building a visual identity system. At the end of the call, most of them see value… Continue reading What is a visual identity system?
In Conversation with Sanal Kumar
Episode 3 of In Conversation with Creatives is now Live! For this episode, Sanal Kumar joins me to talk about his journey into photography and one of the most memorable projects he’s worked on. With a focus on fine art & fashion photography, he’s been featured on Behance 6 times! You can find him on Instagram by… Continue reading In Conversation with Sanal Kumar