Google Chrome’s logo update

Google Chrome‘s logo got a very small update & it’s not something you would notice. While it got some platform-specific enhancements (like a shadow for MacOS & gradients on Windows),what caught my attention was their reason to update its color: ๐˜›๐˜ฐ ๐˜ณ๐˜ฆ๐˜ฅ๐˜ถ๐˜ค๐˜ฆ ๐˜ค๐˜ฐ๐˜ญ๐˜ฐ๐˜ณ ๐˜ท๐˜ช๐˜ฃ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ & ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ ๐˜ช๐˜ต ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ข๐˜ค๐˜ค๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฃ๐˜ญ๐˜ฆ. Which leads to an interesting question:… Continue reading Google Chrome’s logo update

Fascinated with hinges

3D forces you to inspect the world & appreciate the small things. This apple mint box, took 4 days & 3 redos to get right.While it looks like a simple box, creating the hinge at the back was a total pain. I had to examine it for days to be able to recreate it. Long… Continue reading Fascinated with hinges

Uncovering Brand Touchpoints

When launching a new brand, most people/companies stick to the basics:๐Ÿ‘‰ Name๐Ÿ‘‰ Logo๐Ÿ‘‰ Website๐Ÿ‘‰ Tagline or Messaging These four are able to signal the legitimacy of the brand, enough to generate awareness. But, with a staggering amount of me-too products and services popping up in every domain, it’s hard to delight your customers or stand… Continue reading Uncovering Brand Touchpoints

Why building a brand is important

Why should you focus on building a brand? The answer is simple. When you build a brand you are able to๐Ÿ‘‰ Attract customer pull๐Ÿ‘‰ Enable quicker purchase decisions๐Ÿ‘‰ Build customer loyalty A brand is a mark of quality & trust formed by your consumer’s perception of you.  Building a brand will help you escape competition & leave a… Continue reading Why building a brand is important

Learning 3D

Here’s an update on my journey to learning 3D: 3D has been something I have put off learning for the last 10 years.Simply because the process of learning a completely new program can be daunting. I’ve always felt I don’t have time to learn it while running a design studio full-time.In December of 2021, I… Continue reading Learning 3D