Helvetica is perhaps the most popular #typeface in the world. Every graphicdesigner swears by it, and you can’t go wrong with it. Designed in 1957 by Max Miedinger, it’s a surprisingly good fit for most design projects. However, it’s not cheap and each weight can cost you €45. So, here’s a list of 7 alternatives… Continue reading New blog update: 7 free alternatives to helvetica
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Myntra Logo Change
Myntra just changed their logo, and I didn’t see that coming. It’s such a minor change, that I was honestly puzzled when I couldn’t even understand what changed about the logo. I felt this was an attempt to stay updated with the latest neumorphism trend, but that really wasn’t the case. I wrote a small… Continue reading Myntra Logo Change
Myntra changes their logo
Myntra just changed their logo, and I didn’t see that coming. It’s such a minor change, that I was honestly puzzled when I couldn’t even understand what changed about the logo. I felt this was an attempt to stay updated with the latest neumorphism trend, but that really wasn’t the case. I wrote a small… Continue reading Myntra changes their logo
In Conversation with Rahul Suresh
I am so excited to share with you all the latest episode of In Conversation with Creatives! In this episode Rahul Suresh joins me to talk about Consumer Insights. He’s a graduate from NIFT and MICA, and has worked with brands like Madura Fashion & Lifestyle, Future Group, Cognizant and currently works for a US based retail… Continue reading In Conversation with Rahul Suresh
Part of the Jury at Meraki 2020-21
I was invited to be a part of the Jury at Meraki 2020-21, a four day festival of creativity. Read the press release here.
What is a visual identity system?
“But all I need is a logo, Arun” I have had prospect customers tell me this, and I usually take them through a deck showcasing why it’s not just a logo that they need, and why they should consider building a visual identity system. At the end of the call, most of them see value… Continue reading What is a visual identity system?
In Conversation with Sanal Kumar
Episode 3 of In Conversation with Creatives is now Live! For this episode, Sanal Kumar joins me to talk about his journey into photography and one of the most memorable projects he’s worked on. With a focus on fine art & fashion photography, he’s been featured on Behance 6 times! You can find him on Instagram by… Continue reading In Conversation with Sanal Kumar
New Case Study: GAC
Client: GACSector: Management ConsultingBrief: Rebranding Almost an year back I had the opportunity to explore a dynamic identity system for a consulting firm. We were able to tell the story of re-invention & flexibility through the usage of the dynamic system. Know more about the client work here: https://www.gopigraphy.com/gac-branding-design-system
In Conversation with Aakanksha Menon
In conversation with Creatives Episode 2 is out now! In this episode I talk to Aakansha Menon about her journey as illustrator. She has been featured on prominent publications like The Hindu, The Hardcopy & Co and The Creative Gaga among many others. You can find her on Instagram by the username @hued.spirit I hope you guys… Continue reading In Conversation with Aakanksha Menon
In Conversation with Renuka Neelagandan
For quite a long time now, I’ve been wanting to start a podcast, and I finally got around to doing that. For the first episode of ‘In Conversation with Creatives’ I got on a call with Renuka Neelagandan, an award winning PR Consultant.Her work was awarded at the 2019 SABRE Awards Asia-Pacific. It’s a good watch… Continue reading In Conversation with Renuka Neelagandan