I am excited to announce the launch of our monthly design newsletter! When I started my first design studio, we used to have an email thread called the “Thread of Interesting Design Stuff” & everyone would contribute to that whenever they found something interesting on the internet. A new email on that thread was something… Continue reading Launching a newsletter!
Blog
Color Psychology
Can you influence your consumers by using colors? To quite an extent: yes! It’s no secret that colors have the ability to impact & enhance emotions. Colours can also influence what your consumers think & feel about your brand! While working on brand identity projects, I find myself scouring the internet to find resources to… Continue reading Color Psychology
Wrapping up 50 days of icons!
And that’s a wrap on 50 days of icons! On March 1st 2021, I started a personal project to draw & animate one icon a day. I was doubtful & sceptical about finishing this project when I started. After all, I don’t have a good track record of wrapping up personal projects (I gave up… Continue reading Wrapping up 50 days of icons!
Using gradients in your logo
Should you have a gradient In your logo? If you ask me, I’d say it’s a personal preference. But gradients have been in trend since 2018 & brands have slowly started warming up to the idea of using them in their brand logos which have a much longer shelf life. Sometime back when I proposed… Continue reading Using gradients in your logo
Xiaomi changes their logo
Xiaomi changed their logo & memes have already started to flood the internet. It seems like an extremely simple change, one which most of us won’t even realise. I decided to investigate & wrote a small opinion piece putting together my thoughts which you can read here: https://www.gopigraphy.com/post/making-sense-of-the-mi-xiaomi-re-brand-opinion-piece
Reckitt rebrands after 7 years!
Reckitt Benckiser is the parent company to many notable everyday consumer brands like Dettol, Strepsils & Airwick to name a few. March 2021 saw Reckitt rebrand after 7 years to announce its purpose-led strategy for sustainable growth. I wrote a small opinion piece on it, which you can read here: https://www.gopigraphy.com/post/reckitt-benckiser-rebrands-as-reckitt-an-opinion-piece
Tips to build a better brand
Building a brand doesn’t have to be all that hard! Swipe right to check out some simple tips to build a better brand today!
Burger King & McDonalds Rebrand
February of 2021 saw some massive changes to rival brands McDonalds & Burger King. Jones Knowles Ritche led the rebrand for Burger King while McDonalds was led by Pearlfisher, and both brands seem to have taken cues from their past. While both play with bold colors & expressive visual systems, there’s a distinct style and… Continue reading Burger King & McDonalds Rebrand
Launching my second studio: Gopigraphy
It was scary yet exciting to start again. Around a year and a half back I started my second design studio, Gopigraphy Inc. While I didn’t expect to have clients come knocking down my door, the pandemic posed problems I couldn’t even anticipate.Work became scarce, projects got paused, but the focus was simple: Create simple… Continue reading Launching my second studio: Gopigraphy
Amazon changes their app icon
Did you know Amazon changed their app icon? Well, this isn’t the first time Amazon changed their logo or app icon. In fact the company which started in 1994 didn’t get the beloved “smile” logo until 2000. In 2021 Amazon updated it’s app icon and faced a lot of backlash causing the design team to… Continue reading Amazon changes their app icon