Why should you focus on building a brand? The answer is simple. When you build a brand you are able to👉 Attract customer pull👉 Enable quicker purchase decisions👉 Build customer loyalty A brand is a mark of quality & trust formed by your consumer’s perception of you. Building a brand will help you escape competition & leave a… Continue reading Why building a brand is important
Category: Design
Learning 3D
Here’s an update on my journey to learning 3D: 3D has been something I have put off learning for the last 10 years.Simply because the process of learning a completely new program can be daunting. I’ve always felt I don’t have time to learn it while running a design studio full-time.In December of 2021, I… Continue reading Learning 3D
Form & Functionality
“Design is not how it looks like, but how it works” I have heard this misquoted argument many times.Often to justify poor aesthetics. And I don’t completely agree. Here’s why: Of course, the design has to be functional.It has to serve a purpose. It has to👉 get someone to complete a task👉 or increase some… Continue reading Form & Functionality
Check these 3 boxes to build a better brand
If you are creating your brand’s identity, ensure it checks these 3 boxes: 👉 CONSISTENT: Your brand looks and feels consistent across the customer journey (awareness, consideration, action & advocacy) 👉 ADAPTABLE: Your logo, your brand elements/assets, your visual language can be adapted & resized across multiple dimensions, static & motion formats. 👉 IDENTIFIABLE: Your brand… Continue reading Check these 3 boxes to build a better brand
What is branding?
What is branding? At the core, branding is all about taking strategic steps to influence someone’s opinion about your business, service or product. Build a better brand with Gopigraphy – Global Brand Design Studio
Coming up with ideas while balancing work
How do you come up with ideas consistently while balancing work? I asked Aakansha Menon about this. She’s a Bangalore based illustrator who has been featured on prominent publications like The Hindu, The Hardcopy & Co and The Creative Gaga among many others. Watch this short clip to find out how she comes up with ideas for… Continue reading Coming up with ideas while balancing work
Yulu Case Study is live (finally)!
2 years back I had the opportunity to work with the future of micro-mobility: Yulu With a focus on building a sustainable eco-friendly world, Yulu is the answer to a problem everyone cares about: traffic & pollution. We worked closely with their passionate & humble leader, Amit Gupta, to create a visual identity that captures their story… Continue reading Yulu Case Study is live (finally)!
Gyroshack Case Study Update!
About 7 years back I had the opportunity to work on the identity for a Bangalore based greek shawarma shop: Gyroshack. Founded by my college senior (& a serial entrepreneur) Vaibhav Anant, it was the first time I had worked on a food business. I am fairly surprised that even after so many years, the work… Continue reading Gyroshack Case Study Update!
In Conversation with Priya Choudhary
The last episode of ‘In Conversation With Creatives’ for 2020 is now live! For episode 4, Priya Choudhary joins me to talk about her journey into graphic design, her design process and shares some insightful study materials for aspiring and beginner graphic designers. I hope you all enjoy this!
What is PR?
Public Relations is one of the most effective ways to create a strong brand reputation. A while back when I spoke to Renuka Neelagandan, I asked her about it with a very simple question: What is PR? Watch the video below to know her answer. Also, you can find the link to the full episode on… Continue reading What is PR?