Do you really need to build a brand? Whether you do it intentionally or choose not to, your customers will always have a perception of your business. In fact, everything you do, right from picking up the phone when a prospect calls you to how you resolve conflicts has an impact on your brand. A brand… Continue reading Do you really need to build a brand?
Category: Design
Your actions & your life
“If you are willing to do only what’s easy, life will be hard. But if you are willing to do what’s hard, life will be easy.” – T.Harv Eker This statement has been a guiding star for most of my life. As a ongoing practise, each time I feel like I’ve entered the comfort zone, I consciously try and work my way out of it. And without a… Continue reading Your actions & your life
Should your brand’s name be written in lowercase?
Should your brand’s name be written in lowercase? A while back I was presenting the visual identity for one of my clients. They loved how the typography, colors & branded assets came together to tell one cohesive story. But, they had one major objection: They didn’t like the name of the brand spelled in ALL… Continue reading Should your brand’s name be written in lowercase?
Newsletter Issue #3 Promo
“I was so busy that I couldn’t get to it.” This is something we keep telling ourselves every time we can’t find time to do things we love. Whether it’s working on personal projects, or writing something or reading that book. That excuse works: puts us off the hook. On the other hand, every time… Continue reading Newsletter Issue #3 Promo
Launching a newsletter!
I am excited to announce the launch of our monthly design newsletter! When I started my first design studio, we used to have an email thread called the “Thread of Interesting Design Stuff” & everyone would contribute to that whenever they found something interesting on the internet. A new email on that thread was something… Continue reading Launching a newsletter!
Color Psychology
Can you influence your consumers by using colors? To quite an extent: yes! It’s no secret that colors have the ability to impact & enhance emotions. Colours can also influence what your consumers think & feel about your brand! While working on brand identity projects, I find myself scouring the internet to find resources to… Continue reading Color Psychology
Wrapping up 50 days of icons!
And that’s a wrap on 50 days of icons! On March 1st 2021, I started a personal project to draw & animate one icon a day. I was doubtful & sceptical about finishing this project when I started. After all, I don’t have a good track record of wrapping up personal projects (I gave up… Continue reading Wrapping up 50 days of icons!
Using gradients in your logo
Should you have a gradient In your logo? If you ask me, I’d say it’s a personal preference. But gradients have been in trend since 2018 & brands have slowly started warming up to the idea of using them in their brand logos which have a much longer shelf life. Sometime back when I proposed… Continue reading Using gradients in your logo
Xiaomi changes their logo
Xiaomi changed their logo & memes have already started to flood the internet. It seems like an extremely simple change, one which most of us won’t even realise. I decided to investigate & wrote a small opinion piece putting together my thoughts which you can read here: https://www.gopigraphy.com/post/making-sense-of-the-mi-xiaomi-re-brand-opinion-piece
Reckitt rebrands after 7 years!
Reckitt Benckiser is the parent company to many notable everyday consumer brands like Dettol, Strepsils & Airwick to name a few. March 2021 saw Reckitt rebrand after 7 years to announce its purpose-led strategy for sustainable growth. I wrote a small opinion piece on it, which you can read here: https://www.gopigraphy.com/post/reckitt-benckiser-rebrands-as-reckitt-an-opinion-piece