There are many strategic reasons to rebrand your firm: ๐ A corporate change: If there’s been a merger, acquisition or if there are legal implications. (Like Vodafone & Idea becoming ‘Vi’ ๐ For brand expansion: If your brand is looking at expanding into other verticals (Like Dunkin’ Donuts became Dunkin’ to move away from being… Continue reading Why and when should you rebrand?
Blog
Facebook becomes Meta
It’s been a while since I’ve posted, but I couldn’t help but write about Facebook’s rebrand to become Meta. It’s not the first time Facebook has attempted a rebrand. In fact in 2019, they had rebranded to separate the parent company from the product while telling their users (on Whatsapp, Instagram and their other products)… Continue reading Facebook becomes Meta
Branding Liquor Stop
A while back we had the opportunity to work on the brand identity for a Liquor Shop named Liquor Stop. The clever wordplay in their name led us to explore an entire visual language for the brand inspired by stop signs. While we were extremely short on time & had to deliver everything within a… Continue reading Branding Liquor Stop
Branding QD (Personal Project)
I’ve always secretly wished I could get to design for a restaurant. The scope of creative work has always fascinated me. A few months back I had the opportunity to learn Branding for Food from Douglas Riccardi. I picked up one of my favourite restaurants when I grew up as the restaurant to rebrand: QDs in… Continue reading Branding QD (Personal Project)
Branding Transcend Global Group
About a year back we had the opportunity to work with another firm in the US: Transcend Global Group. They help businesses with international expansion. We came up with an extremely simple system to depict the growth clients could expect by engaging with them. This was then expanded to cover all the brand touchpoints to… Continue reading Branding Transcend Global Group
New Case Study: Lighthouse Farming Experiment
In 2021, we had the opportunity to work on the brand identity for ๐ง๐ต๐ฒ ๐๐ถ๐ด๐ต๐๐ต๐ผ๐๐๐ฒ ๐๐ฎ๐ฟ๐บ๐ถ๐ป๐ด ๐๐ ๐ฝ๐ฒ๐ฟ๐ถ๐บ๐ฒ๐ป๐. The Lighthouse Farming Experiment is a response to the needs of the most vulnerable and marginalised communities in Uttarakhand, India. Their mission is to empower farmers from the rural areas by getting them fair prices & collaborating with… Continue reading New Case Study: Lighthouse Farming Experiment
In Conversation with Abhishek Mishra
In 2015 when I was working at TaxiForSure, I metย Abhishek Mishra.He was undoubtedly the best boss I ever had and the most knowledgeable marketing person I know today. Around six months back I asked him to come on my podcast and he was kind enough to accept. In this episode he shares some valuable insights on… Continue reading In Conversation with Abhishek Mishra
New Video Alert: Travelling back to Bangalore – #103
Newsletter Issue #5 teaser
For a long period of my life, I had failed to create work that I truly loved. Most of my “fresh ideas” would be brutally rejected without any explanations.And, after a lot of rejections, I was forced to introspect. I realised, even before I would meet or talk to my clients, I was already solving… Continue reading Newsletter Issue #5 teaser
New Case Study: Growing Goodness
Around a year back the founder of Growing Goodness reached out to us to bring her brand to life. Having worked with us before, she trusted our taste and gave us complete creative control over how we wanted to visualise this brand. We were more than excited to work on this brand because of the… Continue reading New Case Study: Growing Goodness