Category: Brand Identity Design

About a year back we had the opportunity to work with another firm in the US: Transcend Global Group. They help businesses with international expansion. We came up with an extremely simple system to depict the growth clients could expect by engaging with them. This was then expanded to cover all the brand touchpoints to… Continue reading Branding Transcend Global Group

Should you rebrand your business? It can be a tempting idea for a marketeer, graphic designer or consultant to push for a rebrand (I am guilty of this too ). However, rebrands are often complicated, take time and carry the risk of diluting your brand unless undertaken with a strategic rationale. So, here are… Continue reading 6 Reasons to rebrand

Why do you need a strong visual brand identity for your brand?The primary reason is identification. When I talk to most small brands (and many big brands too) they think of a logo as the only piece of visual identity they need. On the contrary, when you look at big successful brands, that’s often not… Continue reading Why you need a strong visual brand identity

Do you really need to build a brand? Whether you do it intentionally or choose not to, your customers will always have a perception of your business. In fact, everything you do, right from picking up the phone when a prospect calls you to how you resolve conflicts has an impact on your brand. A brand… Continue reading Do you really need to build a brand?

Should your brand’s name be written in lowercase? A while back I was presenting the visual identity for one of my clients. They loved how the typography, colors & branded assets came together to tell one cohesive story. But, they had one major objection: They didn’t like the name of the brand spelled in ALL… Continue reading Should your brand’s name be written in lowercase?

Can you influence your consumers by using colors? To quite an extent: yes! It’s no secret that colors have the ability to impact & enhance emotions. Colours can also influence what your consumers think & feel about your brand! While working on brand identity projects, I find myself scouring the internet to find resources to… Continue reading Color Psychology

Should you have a gradient In your logo? If you ask me, I’d say it’s a personal preference. But gradients have been in trend since 2018 & brands have slowly started warming up to the idea of using them in their brand logos which have a much longer shelf life. Sometime back when I proposed… Continue reading Using gradients in your logo