I believe the first time I heard of Grofers, “hyper-local” was the latest buzzword in town, competing with the likes of BigBasket, for grocery delivery. 8 years later, not much has changed except it’s Blinkit (formerly Grofers) now & the new buzzword is “Q-commerce”. In light of their rebrand, I wrote an opinion piece about this where… Continue reading Grofers rebrands to BlinkIt
Category: Design
Learning 3D
Spent some more time last weekend learning 3D. This time with some type and procedural textures! Here’s a fun fact: The grassy image took close to 30 minutes to render a single frame!
Do companies really think about consumer insights?
A few months back I sat down with Rahul Suresh to talk about all things related to consumer insights. We ended up with an hour-long episode power-packed with insights. Here’s a snippet from that: You can listen to the podcast on Spotify or YouTube.Check it out if you haven’t yet! Build a better brand with Gopigraphy – Global… Continue reading Do companies really think about consumer insights?
50 days of 3D
In 2021, I started a personal project to learn 3D: Make something in 3D for 50 consecutive days! Have a look:
3D Progress
Spent some time modelling these over the weekend.Far from perfect, but seems like a decent start!
Making 3D integral to Gopigraphy
Been working on making 3D a more integral part of my project workflow. Here’s a sneak peek at our logo animation in three dimensions! Build a better brand with Gopigraphy – Global Brand Design Studio
Which UI is more accurate?
Very often on LinkedIn, I come across posts asking which is the better UI? And I keep feeling that maybe neither one of them is. If you knew what you were solving for, maybe there would be a better way to approach the answer. I decided to illustrate this thought for fun. So, which one… Continue reading Which UI is more accurate?
Why and when should you rebrand?
There are many strategic reasons to rebrand your firm: 📌 A corporate change: If there’s been a merger, acquisition or if there are legal implications. (Like Vodafone & Idea becoming ‘Vi’ 📌 For brand expansion: If your brand is looking at expanding into other verticals (Like Dunkin’ Donuts became Dunkin’ to move away from being… Continue reading Why and when should you rebrand?
Facebook becomes Meta
It’s been a while since I’ve posted, but I couldn’t help but write about Facebook’s rebrand to become Meta. It’s not the first time Facebook has attempted a rebrand. In fact in 2019, they had rebranded to separate the parent company from the product while telling their users (on Whatsapp, Instagram and their other products)… Continue reading Facebook becomes Meta
Branding Liquor Stop
A while back we had the opportunity to work on the brand identity for a Liquor Shop named Liquor Stop. The clever wordplay in their name led us to explore an entire visual language for the brand inspired by stop signs. While we were extremely short on time & had to deliver everything within a… Continue reading Branding Liquor Stop